Top 5 Social Networking Apps Performance in Colombia Q4 2023

In Q4 2023, the top five social networking applications in Colombia showcased varied performances across downloads, revenue, and weekly active users. Data from Sensor Tower provides valuable insights into the trends for WhatsApp Messenger, Facebook, Telegram Messenger, Messenger, and Threads, an Instagram app.

WhatsApp Messenger saw a notable increase in downloads, starting at around 351K in late September and peaking at approximately 692K in early November. Despite fluctuations, weekly active users remained relatively stable, averaging around 20.5M throughout the quarter.

Facebook experienced steady revenue, with figures ranging from $3.3K to $4.8K weekly. Downloads fluctuated, peaking at around 467K mid-October, while weekly active users hovered around 28M, showing a slight upward trend towards the end of December.

Telegram Messenger had a gradual increase in revenue, reaching approximately $3.9K by the end of December. Downloads saw a peak of around 255K in mid-October, but declined to approximately 125K by the end of the year. The app maintained around 2M weekly active users, with minor fluctuations.

Messenger downloads remained consistent, averaging around 110K to 120K weekly, with a slight increase to approximately 118K in late December. Weekly active users showed a slight decline from around 8.6M to 8.3M over the quarter.

Threads, an Instagram app had a steady increase in downloads, starting at around 38K in early October and rising to approximately 85K by mid-December. Weekly active users showed significant growth, from about 916K in late September to approximately 1.5M by the end of December.

For more detailed insights and further data, visit Sensor Tower.